Job Description

In this role, you will lead the creation and optimization of content across Instacart’s digital platforms. By implementing effective SEO strategies, your work will directly influence our site’s visibility and user engagement. Expect to collaborate with various teams and external vendors, ensuring that all SEO practices align with our business goals and brand voice.

About the Team

You will be part of a dynamic marketing team that thrives on innovation and collaboration. Working closely with SEO content managers, social media teams, and internal stakeholders, you will guide the development and execution of content that resonates with our audiences and adheres to SEO best practices.

About the Job

• Content Optimization: Develop and refine SEO strategies for content creation, enhancing visibility and engagement.
• Cross-functional Collaboration: Work alongside Marketing, Product, Engineering, and Data Science teams to prioritize SEO in company projects.
• Link Building Strategy: Oversee and execute link-building initiatives, including managing external vendors and partnerships.
• Editorial Calendar Management: Collaborate on content schedules, ensuring timely publication and alignment with SEO goals.
• Analytics and Reporting: Monitor, analyze, and report on the effectiveness of SEO efforts, utilizing tools like Ahrefs, SEMRush, and Moz.

About You

Minimum Qualifications

• Bachelor’s degree or equivalent experience.
• At least 1 year of experience in SEO or 4+ years in Marketing, Online Marketing, Public Relations, etc.
• Strong project management and organizational skills.
• Proficiency in using SEO tools (Ahrefs, SEMRush, Moz).
• Exceptional communication and relationship-building skills.
• A problem solver able to work autonomously.

Preferred Qualifications

• Established network of industry contacts for link-building efforts.
• Experience moderating and engaging with online communities.
• Creative and strategic thinking abilities.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ $135,000—$150,000 USD

WA $130,000—$144,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $124,000—$138,000 USD

All other states $113,000—$125,000 USD

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